At the heart of capturing metrics are the retail and direct systems. It is significant that metrics produced by systems will be used for dashboard reporting to top management and that management will need drill-down capability to see details at lower levels of reporting such as merchandise divisions.

Ideally a multichannel merchant wants to implement channel-appropriate merchandise planning, inventory forecasting, trending, and performance systems now. In the real world, many multichannel companies are still working through what their requirements are specifically for e-mail and Internet forecasting functions. Examine your Internet demand and determine how different it is from catalog demand, and develop systems functions accordingly.

Steady analysis of your systems has never been easier than it is with FreshVu2Go. You can generate reports on every item you’ll ever want to analyze. Give FreshVu2Go a free trial today to see what we mean: