kcsi_growthstrategy

 

Taking steps to expand your business’ client base, to provide better service, and to perform more efficiently, requires sound planning and analysis of how your company has done in the past. Your approach will demand ever-modernizing steps to make your business memorable and unique.

A common approach towards standardizing your practices must incorporate the customer psychology that has been employed by sales departments since the mid-1980s, when Robert Cialdini’s 6 Principles of Influence were applied for the first time. The six principles are:

Authority – People tend to obey authority figures, even if they are asked to perform something uncomfortable.

Commitment/Consistency – If staff, employees, or customers commit to a common concept or goal, they are more likely to honor that commitment because the concept or goal is congruent with how they view themselves.

LikingPotential customers will be much more likely to buy an item if they like the person who is selling it to them.

Reciprocity – People tend to return favors, so free samples will psychologically prod them to purchase another item to make the result balance out.

Scarcity – Offers that are available for a “limited time only” encourage increased sales.

Social Proof  – Individuals will do things that they see other people doing, mostly because they wish to feel like they belong and that they prefer to appear ordinary rather than outstanding in any way.

Once you have taken the various steps to use influence to improve your business, your next need is to have a trustworthy set of tools to handle the sales you will subsequently make.

FreshVu2Go keeps your records safe in our cloud-based SaaS management software while letting you access your inventory from anywhere with a WiFi connection. Our system allows you to perform all of your accounting duties as your business thrives and grows.

Check out FreshVu2Go today with a free trial of our SaaS management tool here: https://freshvu2go.com/free-trial/?plan=trial